Writing the book was the fun part. Promoting it is where I find out if two and a half years of work actually pays off.

This article was originally published on LinkedIn.

Customers judge the result, not the effort behind it. What moonshining, technology, and writing a book can teach us about creating customer value.

This article was originally published on LinkedIn.

The origin of “the real McCoy” traces back to a Prohibition-era rum runner who built an empire on honest liquor and smart strategy until the world caught up. A lesson in reputation, execution, and staying ahead.

This article was originally published on LinkedIn.

When, like so many communities, the Urbana, Ohio area lost its local newspaper, the team at Berry Digital took it upon themselves to create the Urbana Daily Digital. The UDD saw fit to run this piece about Against the Grain.

Most business owners, marketers, salespeople, and executives eventually encounter some version of the same gap between what is technically defensible and what is actually true.

This article was originally published on LinkedIn.

I’ve spent much of my career around people we commonly describe as strong leaders. CEOs. Entrepreneurs. Executives responsible for large organizations and hundreds of employees. We tend to associate strength with authority, decisiveness, and the ability to perform under pressure. Mom’s version has always been quieter.

This article was originally published on LinkedIn.

AI can be an effective tool in the hands of an expert practitioner. But it isn’t flawless.

This article was originally published on LinkedIn.

To some, ownership is everything.

This article was originally published on LinkedIn. The image is an AI enhanced copy of the original Sidney Daily News article from August 1982.

Jon was a guest on the Still Talk’n podcast live where the guys and he talked about Against the Grain and shared moonshine tips and stories.

Have you ever found yourself expecting others to solve your problem? If we’re being honest, we’ve probably all done it.

This article was originally published on LinkedIn.