Text reading 'The Stillhouse Blog' in brown font on a black background.
Text reading 'The Stillhouse Blog' in brown font on a black background.

Follow along for sample size epiphanies and updates from the Distillery. You don’t have to read the book to read the blog, but it helps.

Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now

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Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now ~~

Birdie Brown Was in Business
Jon Umstead Jon Umstead

Birdie Brown Was in Business

Women have been building businesses, managing farms, selling products, serving customers, and creating opportunities for themselves for generations. They just haven’t been given the credit and spotlight they deserve.

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The Problem Wasn’t in the Jar
Jon Umstead Jon Umstead

The Problem Wasn’t in the Jar

A single sip of moonshine reminded me of a lesson I've seen throughout my career: the place where a problem becomes visible is rarely where it began.

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Between the Boardroom and the Backwoods
Jon Umstead Jon Umstead

Between the Boardroom and the Backwoods

Against the Grain includes a little bit of the history of moonshining and a little bit of how to make moonshine, but it’s about neither. It’s a collection of lessons on leadership, entrepreneurship, resilience, operational discipline, and the habit of going against the grain when conventional thinking stops working.

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The Night My Still Imploded
Jon Umstead Jon Umstead

The Night My Still Imploded

Somewhere in the middle of the process, I realized something uncomfortable: I needed a mentor far more than I needed another book. That changed everything.

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What Moonshiners Understood About Branding
Jon Umstead Jon Umstead

What Moonshiners Understood About Branding

Most businesses still overcomplicate this. A brand is simply the accumulated memory of how it feels to deal with you. Marketing can get attention. Attention matters. I’ve spent decades in marketing and growth roles. I’m certainly not arguing otherwise. But attention without trust is just expensive noise.

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I Lost to Buffalo Trace by One Point
Jon Umstead Jon Umstead

I Lost to Buffalo Trace by One Point

Eleven family members, with scorecards and pencils in hand, commenced tasting the spirits. In the end, Buffalo Trace won by one point, which told me one of three things: I landed on a pretty good recipe, everyone felt sorry for me, so they threw me a bone, or my family has no business judging whiskey...

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