Jon sat down for an interview with David Greenlee of Great Folks & Good Stories to discuss Against the Grain, moonshining history, entrepreneurship, and the business lessons behind the book.

Writing the book was the fun part. Promoting it is where I find out if two and a half years of work actually pays off.

This article was originally published on LinkedIn.

Customers judge the result, not the effort behind it. What moonshining, technology, and writing a book can teach us about creating customer value.

This article was originally published on LinkedIn.

The origin of “the real McCoy” traces back to a Prohibition-era rum runner who built an empire on honest liquor and smart strategy until the world caught up. A lesson in reputation, execution, and staying ahead.

This article was originally published on LinkedIn.

When, like so many communities, the Urbana, Ohio area lost its local newspaper, the team at Berry Digital took it upon themselves to create the Urbana Daily Digital. The UDD saw fit to run this piece about Against the Grain.

Most business owners, marketers, salespeople, and executives eventually encounter some version of the same gap between what is technically defensible and what is actually true.

This article was originally published on LinkedIn.

I’ve spent much of my career around people we commonly describe as strong leaders. CEOs. Entrepreneurs. Executives responsible for large organizations and hundreds of employees. We tend to associate strength with authority, decisiveness, and the ability to perform under pressure. Mom’s version has always been quieter.

This article was originally published on LinkedIn.