Writing the book was the fun part. Promoting it is where I find out if two and a half years of work actually pays off.

This article was originally published on LinkedIn.

Customers judge the result, not the effort behind it. What moonshining, technology, and writing a book can teach us about creating customer value.

This article was originally published on LinkedIn.

The origin of “the real McCoy” traces back to a Prohibition-era rum runner who built an empire on honest liquor and smart strategy until the world caught up. A lesson in reputation, execution, and staying ahead.

This article was originally published on LinkedIn.