Business lessons, life, and liquor. Each episode, Jon Umstead and co-host Nic Hess go against the grain to talk straight about entrepreneurship, intrapreneurship, leadership, and building something fun from nothing.
Pull up a glass.
Against the Grain Podcast
Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now
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Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now ~~
AG Podcast Ep 4: Reputation Travels Faster Than Advertising
Jon and Nic explore the critical importance of reputation in business versus traditional advertising. They discuss how reputation influences customer trust, brand perception, and long-term success, emphasizing that reputation can make or break your enterprise faster than any marketing campaign.
AG Podcast Ep 3: Implosions Happen (Get Over It)
Jon and Nic share personal stories, business insights, and a few laughs while diving into lessons learned from moonshine mishaps and the importance of purpose in your work.
AG Podcast Ep 2: Just Go For It
Jon and Nic explore the power of taking risks, the importance of paying attention to detail, and challenging the status quo to foster innovation. They share personal stories, including Jon’s journey with Buffalo Trace, and practical advice on asking for what you want.