A promotional image for the "Against the Grain" podcast featuring a glass of whiskey, an open notebook with handwritten notes and a pen, and a black baseball cap with a patch that says "Life's About Choices". The background has the podcast's title and tagline, "Business, Lessons, Life, and Liquor."

Business lessons, life, and liquor. Each episode, Jon Umstead and co-host Nic Hess go against the grain to talk straight about entrepreneurship, intrapreneurship, leadership, and building something fun from nothing.

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Against the Grain Podcast

Pre-Order Against the Grain for Kindle Now

Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now

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Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now ~~

Jon Umstead Jon Umstead

AG Podcast Ep 2: Just Go For It

Jon and Nic explore the power of taking risks, the importance of paying attention to detail, and challenging the status quo to foster innovation. They share personal stories, including Jon’s journey with Buffalo Trace, and practical advice on asking for what you want.

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Get a free sample from Chapter 1