Jon and Nic return after a short hiatus to talk through chapter 10 of Against the Grain, focused on hosting and attending events. The episode also shifts into Nic’s Mash, where the conversation turns to AI, how it is changing day-to-day work, and what it means to adapt when an industry changes fast. Jon and Nic cover event strategy from both the book and real life, including book launches, distillery tours, community giveaways, and industry events. They also compare notes on using AI as a practical tool for research, analysis, and marketing, while stressing the need to verify results and stay flexible.