Business lessons, life, and liquor. Each episode, Jon Umstead and co-host Nic Hess go against the grain to talk straight about entrepreneurship, intrapreneurship, leadership, and building something fun from nothing.
Pull up a glass.
Against the Grain Podcast
Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now
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Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now ~~
AG Podcast Ep 7: Marketing Earns Attention, Branding Earns Trust
Jon and Nic welcome their first guest, Kevin Morron, for a conversation about brand story, authenticity, and how personal identity shows up in work, recruiting, and even Bigfoot fandom.