Follow along for sample size epiphanies and updates from the Distillery. You don’t have to read the book to read the blog, but it helps.
Against the Grain Available Now at Amazon
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Against the Grain Available Now at Amazon ~~
What Moonshiners Understood About Branding
Most businesses still overcomplicate this. A brand is simply the accumulated memory of how it feels to deal with you. Marketing can get attention. Attention matters. I’ve spent decades in marketing and growth roles. I’m certainly not arguing otherwise. But attention without trust is just expensive noise.