Follow along for sample size epiphanies and updates from the Distillery. You don’t have to read the book to read the blog, but it helps.
Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now
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Against the Grain Available at Amazon September 15, 2026 - Paperback and Kindle - Pre-Order For Kindle Now ~~
Between the Boardroom and the Backwoods
Against the Grain includes a little bit of the history of moonshining and a little bit of how to make moonshine, but it’s about neither. It’s a collection of lessons on leadership, entrepreneurship, resilience, operational discipline, and the habit of going against the grain when conventional thinking stops working.
The Night My Still Imploded
Somewhere in the middle of the process, I realized something uncomfortable: I needed a mentor far more than I needed another book. That changed everything.
What Moonshiners Understood About Branding
Most businesses still overcomplicate this. A brand is simply the accumulated memory of how it feels to deal with you. Marketing can get attention. Attention matters. I’ve spent decades in marketing and growth roles. I’m certainly not arguing otherwise. But attention without trust is just expensive noise.
I Lost to Buffalo Trace by One Point
Eleven family members, with scorecards and pencils in hand, commenced tasting the spirits. In the end, Buffalo Trace won by one point, which told me one of three things: I landed on a pretty good recipe, everyone felt sorry for me, so they threw me a bone, or my family has no business judging whiskey...